Like any business across any sector, it is important that farm diversification is targeted towards the consumer. Consumer trends continue to change, with a significant shift in focus being brought about by the Covid-19 pandemic, the climate change crisis and advances in digitalisation. To remain relevant and sustain sales, businesses must tailor their services to […]

We often find the funding of farm diversification projects to be a significant obstacle for many farm businesses. This is especially true if the nature of the enterprise itself requires a large amount of upfront capital to get it off the ground. Projects involving the conversion or construction of buildings would be a good example […]

Whether or not you have established your diversified enterprise, marketing and sales are vital to its success. Consumers are more and more concerned with who they are buying from and why. As part of this and perhaps more importantly, how can you establish credibility for your brand and enterprise? Read on for an insight into […]

Farm diversification is often thought of as the creation of enterprises which do not involve farming. Since UK famers are largely passionate about farming, many may be reluctant or disinterested in non agricultural business ventures. However, there may be opportunities to enable additional or increased income streams through or alongside existing farming enterprises. Read on […]